The Profit Prophet

I thought, now that the elections are behind us, and we have been inundated with thousands of hours of hyperbolic advertising, debating, and otherwise misleading statements about such and such doing this and that, I thought I would ponder why politicians (and to a large degree marketers) can seemingly be saying two different things about the same subject. Are they just liars, or is there something completely different going on? As it is often said, there are two sides to every coin, and in debating anything you should be able to equally argue for the pro or con of an idea. I think this little testimony from a Texas legislator sums it up best. In 1952, Armon M. Sweat, Jr., a member of the Texas House of Representatives, was asked about his position on whiskey. What follows is his exact answer (taken from the Political Archives of Texas): "If you mean whiskey, the devil's brew, the poison scourge, the bloody monster that defiles innocence, dethrones reason, destroys the h...

Sometimes what is said, and what is meant are two different ideas and as such there are unintended consequences... as this short story demonstrates. A minister was completing a temperance sermon. With great emphasis he said, 'If I had all the beer in the world, I'd take it and pour it into the river.' With even greater emphasis he said, 'And if I had all the wine in the world, I'd take it and pour it into the river.' And then finally, shaking his fist in the air, he said, 'And if I had all the whiskey in the world, I'd take it and pour it into the river.' Sermon complete, he sat down... The song leader stood very cautiously and announced with a smile, nearly laughing, 'For our closing song, let us sing Hymn #365, 'Shall We Gather at the River.'