The Profit Prophet

It is funny, but recently I have had some friends lament about people who have come and left their lives and they do not quite understand why.  It seemed like everything was going great, they were becoming fast friends, and then poof..they are gone.  That made me remember a story about how people can come into your life for a reason, a season, or a lifetime.  When someone is in your life for a reason , it is usually to meet a need you have expressed or just felt. They have come to assist you through a hard time, to provide you with guidance and support, to aid you physically, emotionally or spiritually. Then, suddenly, the person disappears from your life. Your need has been met; their work is done. It is hard to explain, but they now are off somewhere else. Some people come into your life for a season , because your turn has come to share or grow or give back. They bring you an experience of peace or make you laugh. They give you great joy. Believe ...

I have always been amazed and sometimes confused as to why people come into my life, and then some years ago I read this poem: A Reason, A Season or a Lifetime that sort of put it all into perspective. People come into your life for a reason, a season or a lifetime. When you figure out which one it is, you will know what to do for each person. When someone is in your life for a REASON, it is usually to meet a need you have expressed. They have come to assist you through a difficulty; to provide you with guidance and support; to aid you physically, emotionally or spiritually. They may seem like a godsend, and they are. They are there for the reason you need them to be. Then, without any wrongdoing on your part or at an inconvenient time, this person will say or do something to bring the relationship to an end. Sometimes they die. Sometimes they walk away. Sometimes they act up and force you to take a stand. What we must realize is that our need has been met, our desire...

Someone once quipped that you can learn everything you need to know about marketing in a day, but it will take you a lifetime to master. I could not agree with this statement more. Most people see a portion of what they think marketing entails, and conclude that they understand how to market their product or service. Most people erroneously see marketing as either public relations, advertising, or product packaging or a combination of all of these. What they fail to realize is that marketing is some much more than anyone of this tactical objectives. Marketing’s real objectives include reducing the friction in sales, improving brand awareness, and maximize your return on effort of promoting your products or services. (look for another blog on what return on effort means). Marketing’s ultimate goal is to create a plan of action and to ACT on that plan. If conducting business is very much like warfare (see Sun Tzu's “ The Art of War ”), then marketing is res...