The Profit Prophet

Fill your head with anger and hatred; Fill your heart with bitterness and rage; Your soul is consumed with vile feelings. The love you wanted was in your arms but escaped because you could not come half-way. And now, it is gone forever never to return into your life. You are lazy and selfish and stupid. You deserve neither affection nor comfort for your actions are neither noble nor honorable. You are destined to live a life of worry and doubt; unfulfilled and wanting; desperate and lacking; Because you cannot ever love or be loved. You bring this curse upon yourself for you stay huddled in the valley of a dreamless day to day existence whose only purpose is the preservation of an illusionary sense of security and safety. You fear the adventure of finding true, deep, passionate Love. You fear going into the unknown and the unexplored. You have given up the dream of what may lie ahead on the heights of tomorrow for a perpetual nightmare of endless days and nights f...

With times being so tough, most companies feel that the only way to attract new customers is to lower their pricing. While doing so in some cases will generate a short burst of activity and increased revenues, as a standard, long term course of action, it is not a wise thing to do . The first reason why it is not a good idea to lower your prices is that your associated costs have not been lowered, and in order to make the same amount of profit, you have to sell a higher percentage of product just to stay even. A case in point, if you lower your prices by 20%, you need to increase your sales volume by 25%. If you reduce your prices by 30%, then you need a correspondent increase in sales VOLUME of 42%; a 40% discount needs a 67% increase in sales. I think you see where this is going. Unless there is a huge amount of elasticity in your pricing (where volume increases appreciably more with a price reduction), that without corresponding lowering of your costs, a reduction in price is ...