The Profit Prophet

I know it is that time of the year when EVERYBODY makes New Year’s resolutions about how to have a better year.   I have my own resolutions, but they are not about having a better year, but a better life in general.   Of course there are 10 of them… but I think if you can adapt them into your daily regime, you will see that the changes them make in your life will be more than extraordinary. 1. Get Rid of Toxic People You know how Superman has his Kryptonite? Well, toxic people in your life are just like that.   Oh, and they may be people who are very close to you: your father, mother, girlfriend, boss, husband, etc.   If you really want to succeed and be happy in this life, you have to get rid of those who are poisoning you.   As I like to say, i f you want to lift yourself up, see who is bringing you down, and get rid of them.   I know this may sound harsh and callous, but if you really want to get on with your life, you first need to go through a...

I promised that I would try to give some practical advice on how to improve your business in simple to understand concepts and ideas. One of the most pressings issues for any company is how to increase sales profitably with the least amount of effort, or something I call 'Return on Effort.' Most people believe that the best way to grow a company is to either get your existing customers to purchase more or to get them to tell their friends and acquaintances to purchase from you. While repeat business is much easier the get than new business, and referrals can help you grow, you are at best looking at incremental gains. It is like fishing in the same pond trying to catch different fish. What most companies would like are macromental gains and in sales and profits. In order to get to the lofty goals, you are going to have to abandon some old held beliefs, and move far enough away from the safe harbor so as to no longer see the shore. First, I have to diagram what I am talki...