Hope and a Reindeer

I hope all finds you well during this holiday season and for Christmas. If you believe or not what happened all those years ago, the season is about hope, joy, good will and for a better world. These are now universal thoughts, that were birthed in a little town of Bethlehem. In that vein, and since everyday is Fryday, I would like to share another story of hope..about how Rudolph the Red-nosed reindeer came to pass. We all have a little misery come into our lives now and the, it is what we do with it that counts. Enjoy, and Merry Christmas..

A man named Bob May, depressed and brokenhearted, stared out his drafty apartment window into the chilling December night. His 4-year-old daughter Barbara sat on his lap quietly sobbing. Bob's wife, Evelyn, was dying of cancer. Little Barbara couldn't understand why her mommy could never come home. Barbara looked up into her dad's eyes and asked, "Why isn't Mommy just like everybody else's Mommy?" Bob's jaw tightened and his eyes welled with tears. Her question brought waves of grief, but also of anger. It had been the story of Bob's life.

Life always had to be different for Bob. Small when he was a kid, Bob was often bullied by other boys. He was too little at the time to compete in sports. He was often called names he'd rather not remember. From childhood, Bob was different and never seemed to fit in. Bob did complete college, married his loving wife and was grateful to get his job as a copywriter at Montgomery Ward during the Great Depression. Then he was blessed with his little girl. But it was all short-lived. Evelyn's bout with cancer stripped them of all their savings and now Bob and his daughter were forced to live in a two-room apartment in the Chicago slums. Evelyn died just days before Christmas in 1938. Bob struggled to give hope to his child, for whom he couldn't even afford to buy a Christmas gift. But if he couldn't buy a gift, he was determined to make one - a storybook!

Bob had created an animal character in his own mind and told the animal's story to little Barbara to give her comfort and hope. Again and again Bob told the story, embellishing it more with each telling. Who was the character? What was the story all about? The story Bob May created was his own autobiography in fable form. The character he created was a misfit outcast like he was. The name of the character? A little reindeer named Rudolph, with a big shiny nose. Bob finished the book just in time to give it to his little girl on Christmas Day.
But the story doesn't end there. The general manager of Montgomery Ward caught wind of the little storybook and offered Bob May a nominal fee to purchase the rights to print the book. Wards went on to print, Rudolph, the Red-Nosed Reindeer and distribute it to children visiting Santa Claus in their stores. By 1946 Wards had printed and distributed more than six million copies of Rudolph.

That same year, a major publisher wanted to purchase the rights from Wards to print an updated version of the book. In an unprecedented gesture of kindness, the CEO of Wards returned all rights back to Bob May. The book became a best seller. Many toy and marketing deals followed and Bob May, now remarried with a growing family, became wealthy from the story he created to comfort his grieving daughter. But the story doesn't end there either.

Bob's brother-in-law, Johnny Marks, made a song adaptation to Rudolph. Though the song was turned down by such popular vocalists as Bing Crosby and Dinah Shore, it was recorded by the singing cowboy, Gene Autry. "Rudolph, the Red-Nosed Reindeer" was released in 1949 and became a phenomenal success, selling more records than any other Christmas song, with the exception of "White Christmas."

The gift of love that Bob May created for his daughter so long ago kept on returning back to bless him again and again. And Bob May learned the lesson, just like his dear friend Rudolph, that being different isn't so bad. In fact, being different can be a blessing.*

*MERRY CHRISTMAS*, May your days and ways be filled with good stories and great friends!!

The Moldy Middle

While taking statistics during my quest to get an MBA and while earning my engineering degree, the professors always emphasized the importance of finding the statistical mean of any population by using the Central Mean Theorem (a.k.a the highest point of the Bell Curve). As an engineer, this was essential in order to maximize throughput, minimize cost and waste, and ultimately make a better, faster, cheaper widget. A funny thing happened on the way to the dark side of marketing. I discovered that the only thing in the middle of the road was quite literally dead road kill. I do not know if you remember stores like Bradlees, Ames and Service Merchandise (just to name a few), but they all folded because the environment changed and they were caught trying to service the mythological “average customer.” Part of that change came when Wal-Mart began its juggernaut with the discount department store. Wal-Mart did two things right: 1) Focused on “mobile” consumers, and 2) Fo

The Rush to Bottom

I cannot take credit for these words of wisdom, and sadly I do not know who wrote it originally. So, I cannot acknowledge them by name but I can acknowledge their exceptional talent to get a message across with clarity and hard-hitting truths. Whomever this author is, I thank and admire you and take pleasure in sharing this with others! I have also included a video if anyone is interested in sharing it. “When the reward is great, the effort to succeed is great...but when government takes all the reward away, no one will try or want to succeed.” An economics professor at a local college made a statement that he had never failed a single student before, but had recently failed an entire class. That class had insisted that socialism worked and that no one would be poor and no one would be rich, a great equalizer. The professor then said, “OK, we will have an experiment in this class on socialism. All grades will be averaged and everyone will receive the same grade so no one wi

How Much is Enough?

I have been thinking about integrity and honesty, and frankly should humanity even continue, but that is another thread. In my thinking, I keep coming back to the same question: How much or little cheating is enough? Or stated another way? How much of a lie makes you a liar? How much cheating do you have to do to be a cheater? How much do you need to steal for you to be considered a thief? How much infidelity do you need to be considered an adulterer? How much fraud to you need to commit for it to be criminal? How much of the truth needs to be changed for it to be untrue? How much shit exactly, does something need to have to be considered a shit sandwich? How dead must a person be to be considered murdered? How pregnant do you have to be to be considered pregnant? OK, the last two were off topic but the answer is “any”.. Any amount of lying makes you a liar. Any amount of cheating makes you a cheater. Any amount of stealing makes you a thief. Any amount of infidelity makes you an adult

The Profit Prophet

Search This Blog