The Profit Prophet

Over the 100,000 plus years we and our brains have been evolving. During that time, our minds have grown past our primitive lizard brains and as such have brought us intelligence; which in turn has allowed humans to accomplish some fantastic things. Even with all that time and evolution, we and our brains are still guided by these four most important motivators: avoiding threats, minimizing energy, seeking certainty (reducing risk) and obtaining rewards (increasing pleasure). It is easy to see why these four conditions motivate us not to change, because change usually involved reducing certainty while simultaneously increasing risk and expending energy, often without any guarantee of obtaining a reward. Essentially, due to in a large part to our primordial past, when we find ourselves confronted with change, either on a personal level or say at your company, all the fears from our lizard brain are triggered. So, how can we get past those fears and anxieties that our gene

Often we wonder how countries get into bad financial difficulties, and sometimes we need an allegory to explain it.  Hopefully the one below can explain how some of the European countries have gotten into their financial mess? Helga is the proprietor of a bar.  She realizes that virtually all of her customers are unemployed alcoholics and, as such, can no longer afford to patronize her bar.  To solve this problem she comes up with a new marketing plan that allows her customers to drink now, but pay later. Helga keeps track of the drinks consumed on a ledger (thereby granting the customers' loans). Word gets around about Helga's "drink now, pay later" marketing strategy and, as a result, increasing numbers of customers flood into Helga's bar. Soon she has the largest sales volume for any bar in town. By providing her customers freedom from immediate payment demands Helga gets no resistance when, at regular intervals, she substantially increases her pr

All of us want to be happy, but few of us actually feel that way most of the time. Of course, we all experience bouts of happiness, but in general, only about 20% of the people are happy most of the time. So, what keeps us from being happy, or more precisely, but experiencing a continuous state of happiness? There seems to be five mistakes that are common on the road to happiness. Believe it or not, the first one is to try to figure out if we are happy or not! When we try to pursue happiness as a goal, we often want to experience more joy and contentment…than we had before. So, to find out if we are making any progress we start to compare our past state of happiness to our present condition. This creates its own ennui of dissatisfaction. As soon as we start to compare, we move from the experiencing mode into the evaluation mode. To be truly happy (and there are decades of research on this), you have to be totally absorbed in what you are doing. Think of being engrossed in a good