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Showing posts with the label Benefits

Research: Drinking is Just as Good As Yoga!

Researchers have found that drinking can give you much of the same benefits of yoga! Yes, this is hard to believe, but there is now physical pictorial evidence to show how this is so. Yoga terms and positions are affixed with typical drinking positions..for clarity, yoga terms are used. Savasana Position of total relaxation. Balasana Position that brings the sensation of peace and calm. Setu Bandha Sarvangasana This position calms the brain and heals tired legs Marjayasana Position stimulates the midriff area and the spinal column. Halasana Excellent for back pain and insomnia. Dolphin Excellent for the shoulder area, thorax, legs, and arms Salambhasana Great exercise to stimulate the lumbar area, legs, and arms.   Ananda Balasana This position is great for massaging the hip area.   Malasana This position, for ankles and back muscles.

Nano Marketing

One of my colleagues, Patti Hill , former CEO of PR Firm Blabbermouth, and now PenmanPR, asked the question about the value of having "nano" inside. She points out that the consumer marketplace has become rich with nanotechnology-based or enhanced products from sunscreens to water repellent and stain-resistant clothing, gum, car wax, sporting equipment, heat-resistant windshields, consumer electronics, and nanoparticle-laden cosmetics. Do consumers really care? This goes to the heart of what I always talk about: technology v. benefits. Having "nano" means nothing unless there are concrete benefits of having nano technology. Also, nano has become so generic (like quality, value, etc.), that it really does not mean anything anymore. Now, if you are using nano-technology to improve something, or invent something new, it could be considered beneficial (ie. WiFi capable printers). The big mistake that technology companies always make is assuming peop...