Skip to main content

Lost in Translation (perspective)

If you have any started up a company or had to run a tightly knit group of go-getters there is really nothing more important that an excellent channel of communications, where each and every party understands what is being communicated. That is why to this day in the Navy a sailor still repeats the orders given by officers..so that both parties understand that it was received, correctly understood and will be executed. 

To show how when someone is taken out of their element and put into a seemingly odd place communication becomes critically important, sometimes, important things get lost in translation. 

Bubba, a handsome furniture dealer from High Point, North Carolina, decided to expand the line of furniture in his large store, so he decided to go to Paris to see what he could find.

After arriving in Paris he met with some manufacturers and selected a line that he thought would sell well back home in North Carolina, and additionally become a US distributor. To celebrate the new acquisition, he decided to visit a small cafe and have a glass of wine. As he sat enjoying his wine, he noticed that the small place was quite crowded, and that the other chair at his table was the only vacant seat in the house.

Before long, a very beautiful young Parisian woman came to his table, asked him something in French (which he did not understand), and motioned toward the chair. He invited her to sit down.

He tried to speak to her in English but she did not speak his language so, after a couple of minutes of trying to communicate with her, he took a napkin and drew a picture of a wine glass and showed it to her.

She nodded, and he ordered a glass of wine for her.

After sitting together at the table for a while, he took another napkin, and drew a picture of a plate with food on it, and she nodded.

They left the bistro and found a quiet cafe that featured a small group playing romantic music. They ordered dinner, after which he took another napkin and drew a picture of a couple dancing.

She nodded, and they got up to dance. They danced until the cafe closed and the band was packing up.

Back at their table, the young lady took a napkin and drew a picture of a four-poster bed.

And to this day, Bubba has no idea how she figured out he was in the furniture business.

And that is the rub?  When one person is assuming one thing and the other interprets another, sometimes a golden opportunity is missed, or worse yet, and incredible blunder happens. So make sure your company's lines of communication are open and understood in both directions. 

Comments

Popular posts from this blog

The Moldy Middle

While taking statistics during my quest to get an MBA and while earning my engineering degree, the professors always emphasized the importance of finding the statistical mean of any population by using the Central Mean Theorem (a.k.a the highest point of the Bell Curve). As an engineer, this was essential in order to maximize throughput, minimize cost and waste, and ultimately make a better, faster, cheaper widget. A funny thing happened on the way to the dark side of marketing. I discovered that the only thing in the middle of the road was quite literally dead road kill. I do not know if you remember stores like Bradlees, Ames and Service Merchandise (just to name a few), but they all folded because the environment changed and they were caught trying to service the mythological “average customer.” Part of that change came when Wal-Mart began its juggernaut with the discount department store. Wal-Mart did two things right: 1) Focused on “mobile” consumers, and 2) Fo...

Fortune Cookie of Persistence

There are many things or factors that can determine a person’s success or failure, but one thing that cuts across EVERY successful person I have met or read about or studied is perseverance, persistence, stick-to-itiveness, and determination. As I say, "Nothing in the world can take the place of persistence. The desire and ability to press on has and always will solve the problems of the human race and divide those who achieve from those who might have been." Incredibly, this ONE characteristic is really what makes a true entrepreneur as testimony to these little factoids: Coca-Cola only sold twenty five (25) bottles in its first year of business! They grossed $50.0 and spent $73.96 on merchandising. But they kept on going and never gave up, and nowadays the sell more than one billion bottles per day! Apple Computer co-founder offered the computer design to Hewlett-Packard five times and was rejected by both HP and Atari (the giant at the time) for acquisition. A...

Your Customers (and your Mother) Always Know

Over the years, I have been amazed at the number of businesses that think they can "get away" with something with their customers. Either by lowering product standards, charging for useless features, making it more difficult to get customer service, or just flat out lying to them. So, I will explain why this is so detrimental with a short little story about a mother and her son and the son's female roommate. It involves the eternal knowledge and wisdom of mothers, and if you try to “pull something over their eyes” they have a way of using your own words to pry the truth out...just like your  customers. ___________________________________________________ A Mother comes to visit her son for dinner. He lives with a female roommate. During the course of the meal, his mother couldn't help but notice how pretty her son's roommate is. Over the course of the evening, while watching the two interact, she started to wonder if there was more between her son and his ro...