I wrote a blog post about a year ago titled " The Moldy Middle " which went into detail about how companies that target the statistical "mean" are doomed to fail primarily because they try to be all things to all people, and end up becoming irrelevant to anybody. Recently, Seth Godin posted a blog about this subject entitled " The paradox of the middle of the market ." In this blog, Mr. Godin actually says it is OK to seek out the middle because he believes that this is where "profits meet scale." Now, Seth might be right for a short period of time, but over the long haul all the things that he lists will come to saturate a organization and eventually paralyze its ability to respond to any changes in the market. I respect Mr. Godin immeasurably, but find it hard to believe that he still believes that there is a monolithic "mass market" of middle of the road anything. Oh how the old ways die hard even with enlightened individuals. New...
How to make huge gains by being able to forecast the future that has already happened