The Profit Prophet

As any good marketer knows, understanding your potential client is critical to maximizing your profits and your advertising spends. Below is a good example of how women think as they grow older. A group of 15-year-old girlfriends discussed where to meet for dinner. Finally, they agreed to meet at the Dairy Queen next to the Ocean View restaurant because they had only $6.00 among them and Jimmy Johnson, the cute boy in Social Studies, lived on that street. 10 years later, the group of 25-year-old girlfriends discussed where to meet for dinner. Finally, they agreed to meet at the Ocean View restaurant because the beer was cheap, the restaurant offered free snacks, the band was good, there was no cover and there were lots of cute guys. 10 years later, the group of 35-year-old girlfriends discussed where to meet for dinner. Finally, they agreed to meet at the Ocean View restaurant because the cosmos were good, it was right near the gym and, if they went late enough, there wou

Ever run into something too good to be true just to find out that you were just suckered or hoodwinked! It happens to all of us, even in business. We should know better, but we listen to the wrong parts of our body and make stupid mistakes. Well, let this little story help explain why that is so.... A woman and a man are involved in a car accident on a snowy, cold Monday morning; it's a bad one. Both of their cars are totally demolished, but amazingly neither of them is hurt. God works in mysterious ways. After they crawl out of their cars, the man is yelling about women drivers. The woman says, 'So, you're a man. That's interesting. I'm a woman. Wow, just look at our cars! There's nothing left, but we're unhurt. This must be a sign from God that we should be friends and live in peace for the rest of our days.' Flattered, the man replies, 'Oh yes, I agree completely, this must be a sign from God! But you're still at fault...women shouldn

This little post is about honesty and how sometimes even good intentions can get you into trouble…oh I so fondly remember the countless times I was sent to the principal or asked to stand outside in the hallway…it is amazing I learned anything in school!   The moral here is when starting or running a business, no matter what...it is best to be honest..with yourself, customers, clients, vendors, employees ... everyone! …pretend you are in 3rd grade when you read this story… . Our teacher asked us what our favorite animal was and I said, "Fried chicken."   She said I wasn't funny, but she couldn't have been right, everyone else in the class laughed. Anyway, my teacher sent me to the principal's office. I told him what happened, and he laughed too. Then he told me not to do it again. My parents told me to always be truthful and honest, and I am. Fried chicken is my favorite animal. I told my dad what happened, and he said my teacher was probably a mem

Everybody has to deal with stress especially when starting up a business. This is a great story on how to deal with stress, and a good ideal on how to mitigate it. Life can be hard, starting a business can make it harder still, but if you follow this advice..you can mitigate the "stress." A lecturer, when explaining stress management to an audience, raised a glass of water and asked, "How heavy is this glass of water?" Answers called out ranged from 20g to 50g. The lecturer replied, "The absolute weight doesn't matter. It depends on how long you try to hold it. If I hold it for a minute, it's not a problem. If I hold it for an hour, I'll have an ache in my right arm. If I hold it for a day, you'll have to call an ambulance. In each case, it's the same weight, but the longer I hold it, the heavier it becomes." He continued, "And that's the way it is with stress management.   If we carry our b